The estimated cost includes identity theft programs, the Welcome Back program, customer support, security improvements, legal experts, and revenue decreases. The cost doesn't include whatever future legal fees they'll pay when people file class-action lawsuits against Sony for losing their credit card numbers.
The Japanese earthquake actually caused even more damage, estimated at about 17 billion yen ($208.1 million). That was mostly decreased sales, along with life insurance provisions. But hey, I'm sure they'll recover. Eventually.
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